33 Magazine, interview with Anna Simonova
Immersed in international community, ANASIM’s founder Anna Simonova is inspired by her surroundings. During her studies at IED Milan for Interior Design, she quickly became intrigued by the fashion world. Milan as a fashion hub allowed her to get a new perception on fashion: that it is about both the physical clothing as well as the feeling derived from discovering your own personal style. She then moved to London to continue her studies at Chelsea College of Arts UAL, where she is currently based. Driven by the development of her own style, Anna strives to create a movement predicated on elegance and simplicity. For Anna, dressing up in her everyday life elevates her mood and she hopes to encourage the same in her customers. Her own desire to feel confident, glamorous, and empowered in any environment has transpired in ANASIM.