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About Anna Simonova

Immersed in international community, Anna is inspired by her surroundings. During her studies at  IED Milan for Interior Design, she quickly became intrigued by the fashion world. Milan as a fashion hub allowed her to get a new perception on fashion: that it is about both the physical clothing as well as the feeling derived from discovering your own personal style. She then moved to London to continue her studies at Chelsea College of Arts UAL, where she is currently based.

Driven by the development of her own style, Anna strives to create a movement predicated on elegance and simplicity. For Anna, dressing up in her everyday life elevates her mood and she hopes to encourage the same in her customers. Her own desire to feel confident, glamorous, and empowered in any environment has transpired in ANASIM.

The brand

Established in London in 2021, ANASIM seeks to combine high fashion with loungewear. Initially inspired by the idea that being in your own home can be luxurious too, we began with the concept of using high quality silk, as both material and concept due to its tactile elegance. Evolving from simply a loungewear brand, our timeless pieces seamlessly shift from your most intimate moments to those shared outside the home.

The core philosophy of ANASIM is to inspire self-appreciation and self-care in every setting. Whether worn by themselves or styled with heels and a blazer, our garments aim to be adaptable for the everyday woman. Through the high standards of both the designs and materials, our mission is to elevate the self image of the ANASIM woman. We aim to provide our customers with high quality fashion garments as well as a feeling of empowerment.

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